Sunday, October 21, 2007
How To Open a Custom Wedding Cake Business
Interview with Perry Street Cakes Owner, Deborah Edell
Deborah Edell is the owner of Perry Street Cakes, an upscale custom wedding cake business in NYC. Deborah was the guest cake artist at a business lunch hosted by the NYC Cake Decorators on October 20th.
Q-When did you start your business?
A-About five years ago, eventually moving into a shared commercial space.
Q-How did you grow your business?
A-Word of mouth. .
Q-What is your favorite kind of bride?
A- The bride who isn't sure of what she wants but who trusts me to create an amazing cake.
Q-What was your most unusual wedding cake design?
A- A bride insisted that I incorporate the Pittsburgh Steelers' logo on the wedding cake.
Q- What in your opinion is the current trend in wedding cake flavors?
A- Red velvet cake bar none.
Q-What is the current trend in wedding cake design?
A- My brides are into more traditional shapes, the topsy-turvy wedding cake is rarely requested.
Q- What is your most memorable cake?
A- There is a lot of interest in my cherry blossom cake.
Q- What is one tip you would like to give our readers?
A- New Yorkers have a sophisticated appreciation of wedding cake design. However, in order to be successful in this business, the cake must taste as good or better than it looks. If it doesn't, your brides will let you know.
Video: Perry Street Cakes was featured in the video clip below:
inside the studios of top cake designers NYC studio specializing in wedding cakes
http://link.brightcove.com/services/link/bcpid285076654/bctid294977810